After an intensive market screening and agency pitch, the consumer electronics supplier known as expert has brought a new advertising agency on board. The final selection was SAINT ELMO’S of Hamburg. The cooperation will begin in January 2016 with the first work appearing in Spring, just in time for the European Soccer Championship.
“We’re please to have found a partner in SAINT ELMO’S that was able to convince us in every respect – both through their strategic orientation and creative approaches as well as through the involvement and apparent, unconditional desire to work for the expert brand”, explains expert marketing director Dietmar Bauer.
As a strong associated group, expert has shown a significant increase in revenue and continues to display strong growth. A central element of their success is their strong local members and their literally expert consulting and service competence. “We want to more actively highlight these competitive advantages in a superior brand presence for expert in the future. I’m convinced that with SAINT ELMO’S, we’re well-positioned to take the next step with the expert brand”, according to Dietmar Bauer.
SAINT ELMO’S will be responsible for both the national brand communication and the development of locally applicable activities through specialists from expert. The agency owners Detlef Arnold, Reinhard Crasemann and Lasse Matthiesen look forward to the new challenge: “expert stands among the top players in the market and commands a unique proximity to people through its special members structure. The chance to work with expert to implement this strength for a new brand presence – both nationally and locally within all channels – really is an unbelievably exciting task.”
Initial work will released in Spring 2016.