SAINT ELMO'S Munich is implementing the first B2C campaign for SCHOCK sinks on September 12th, 2017 and addressing beginners in the kitchen market between the ages of 30 and 40 years. This target group is looking for a combination of quality and aesthetics, with a design that is nevertheless functional. The focus of the campaign is TV (addressable TV), online (preroll ads) and OOH (large area), as well as special stagings for the retail trade as part of the kitchen trade show Area 30. Acting media agency is Mediateam360, a sister company of SAINT ELMO'S Munich.
Central campaign elements are two films that tell in short stories how surprising and unusual, the everyday life in the kitchen around the SCHOCK sink can be. The films convey the fun in eye-catching episodes that the product gives you. At the center of communication, the relationship is between the SCHOCK sink and the user.
Campaign line: Not mundane, every day.
In 1979, the quartz composite sink was invented by SCHOCK. Since then, the company has repeatedly reinvented itself and the sink through innovation and creativity. With more than 90 patents and 200 sink models in up to 40 colors, the company, headquartered in Regen, is an innovation leader.