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DRINK UP FOR A GOOD CAUSE OR GIRLS BELCH LOUDER

Background

The Munich-based children's aid organisation "Children for a better World e.V.". (short: CHILDREN) has set itself to the task of helping the 2.6 million children living in poverty in Germany. With the CHILDREN lunch tables, healthy meals for poor children and young people in the German problem districts are made possible.

The organisation was founded by Gabriele Quandt and Dr. Florian Langenscheidt in 1994 with the vision that all children and young people, regardless of their origin, have a chance at a hopeful future and are members of a society worth living in.

For its work, the organization is dependent on support through donations.

Further information at www.children.de

Idea

At many public showings of the World Cup, drinks are sold in cups with a small deposit. On the big screens before and after the games, fans are asked to donate the deposit of their cup to the children's aid organisation CHILDREN – in a very surprising and striking way.

Implementation

In the animated spot, you can see a small group of classic football fans standing around with their props. Everyone is holding a drink cup. In the next moment, they drink the contents at the same time.

Shortly afterwards, they burp the friendly call to donate the deposit: "Drink up if you want to help." Like in karaoke, a little soccer ball bounces off the right words to the burped melody, so that the message becomes even clearer to the viewer.

Credits

CD: Arwed Berendts
Text: Marcel Koop
AD: Quirin Oppenheimer
Consulting: Sherilyn Austen
Illustrator and Animation: Jojo Ensslin c/o kombinatrotweiss-illustration

Client: Children for a better World e.V. (Cornelius Nohl, Ruth Bück





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