INDIGO has a clear objective: to develop an excellent ski outfit for the perfect day in the mountains. To us, skiing means freedom, closeness to nature, aesthetics and speed. We respect nature and appreciate the fantastic world one finds in the mountains. At the INDIGO Manufaktur, products have been built to last since 1988 and inspire us with every use.
The philosophy of "quality, not quantity" is the core message of the campaign for the winter season of 2014/15. The products, which focus on the basics and the durable quality that "Made in Germany" is known for, form the center of the communication activities. The brand shows itself to be free from unnecessary components, not wasteful and a return to core values and high-quality products.
"INDIGO helmets are perfect for skiing in the winter. They also have an EN 1078 approval rating and are ideally suited for cycling. The ear pieces are detachable and the ventilation is optimized to warm in the winter and cool in summer." according to Gregory Baer, founder and developer INDIGO.
The campaign appears in the image catalogs of the top ski retailers worldwide. For example, Pesko and Silver Sport in Switzerland, Ertl Renzin Munich, Sport4You and Sport Alber in Austria and Miller Sports in Aspen, Colorado. The campaign takes place at selected POS, at trade shows, test events and online.