In the course of a pitch, Saint Elmo's Munich was able to assert itself and was entrusted by Medical Park – the premium provider for prevention and rehabilitation – with the conception and implementation of an online health magazine.
The online magazine is aimed at people interested in health of all ages and phases of life. Regardless of whether for the concrete preparation of an upcoming rehab or simply for the fun of exercise and healthy eating – the versatile content hub conveys well-founded expert knowledge, inspires with healthy recipes or motivating training examples and entertains with excitingly prepared reports from everyday clinical practice. A special feature here is the high level of medical expertise compared to other platforms that circulate on the web: All articles are created with the professional assistance of the renowned Medical Park doctors and therapists. This makes the magazine a reliable, reputable source for health issues.
The modern, fresh look in editorial style is based on the CI from Medical Park, which was also further developed by Saint Elmo's. The unusual split-screen concept of the articles skillfully transfers the impression of a high-quality print magazine to the web and enables large-scale staging of informative graphics and emotional visuals. Thanks to the diverse, modular page structure, readers can expect varied interactive content instead of boredom.
A tagging concept also enables the reader to navigate through the articles in a targeted manner based on their interests. This supports a circular user flow and increases the time spent on the page. For ideal visibility and best performance, the site has been optimized for SEO and performance and is, of course, completely responsive. The underlying content management system TYPO3 also enables Medical Park to independently and efficiently maintain all content.
The Saint Elmo's agency group with locations in Munich, Hamburg and Berlin implements holistic communication solutions. Around 200 employees work on integrated campaigns for customers such as Vodafone, Expert, SPORT 2000, Deloitte, Munich Airport etc. The agency was founded in 2001 and is part of the Serviceplan group. More information at www.saint-elmos.com
About the Medical Park Klinik Group
With 13 specialist clinics and three outpatient therapy centers in Bavaria, Berlin, Hesse and North Rhine-Westphalia, the renowned clinic group is a premium provider of medical rehabilitation and prevention in Germany. The Medical Park Clinics specialize in the indications of becoming healthy and feeling good in a fantastic location for neurology, orthopedics/traumatology/sports medicine, internal medicine/cardiology, oncology and psychosomatics. All clinics are of high quality and are located in fantastic locations. More than 3,000 employees account for the well-being and recovery of the approximately 70,000 patients each year. More information at www.medicalpark.de