Don’t waste your taste

Don't waste your taste! Under this motto, the agency SAINT ELMO'S Berlin is starting an eye-catching campaign for the new vegan food brand beleaf. beleaf is part of the Swiss company Emmi AG and offers vegetable drinks, shakes and yoghurts, an attractive alternative to other milk replacement products.

Berlin/Lucerne, March 25th, 2020. The creative agency SAINT ELMO'S Berlin has developed a real eye-catcher campaign for the new food brand beleaf. Using the slogan "don't waste your taste", vegan shakes, drinks and yoghurt alternatives are advertised, initially in Switzerland, but also promptly in other countries.

The progressive and humorous claim "don't waste your taste" sets the tone and focuses on the high taste quality of the products. The striking campaign design works with intense colors and playful, modern graphic elements that stand out in the usual food communication.

The long-established Swiss company Emmi is behind beleaf. Since 2018, Saint Elmo's Berlin has been the lead agency for the international Emmi AG sub-brand Emmi CAFFÈ LATTE. Now the agency was able to win the new beleaf budget.

SAINT ELMO'S Berlin is responsible for classic advertising media such as OOH and print as well as for the website www.beleaf.eu. One focus is on the ongoing use of social media channels (Instagram and Facebook). Even before the product launch, beleaf went into the dealer talks with a manifesto film also developed by SAINT ELMO'S Berlin.  

The campaign will start in March 2020 in Switzerland. England and other European countries will soon follow. Further beleaf products are already planned and will also be communicated by SAINT ELMO'S Berlin.

The beleaf target group is urban flexitarians aged 29-49. The beleaf range for Switzerland is currently comprised of three purely vegetable yogurt alternatives in the flavors Berries, Peach, Lime; also two shakes with the flavors chocolate, mango apple, and almond and one oat drink. All products impress with a particularly high taste quality and are 100 percent plant-based.

Quote from Hubertus von Lobenstein, CEO SAINT ELMO'S Berlin
"We are proud that our work for Emmi CAFFÈ LATTE has qualified us to be able to support and establish a completely new brand for the company Emmi AG with beleaf."

CMO Thomas Morf, CMO Emmi AG
“With beleaf we are entering new territory and are now building an international, purely vegan brand for the first time in our company's history. That's why we rely on SAINT ELMO'S Berlin, an agency that also impresses us with its ideas for Emmi CAFFÈ LATTE.”

beleaf is a new brand and offers a selection of purely herbal products that stand for contemporary nutrition. The aim is to transport the best quality and first-class taste into our modern world. Although beleaf is a young brand, it has a lot of experience. Because beleaf is part of the traditional Swiss company Emmi, which has developed into an international, listed group of companies in the last 20 years. Emmi is also Switzerland's most important milk processor and, with beleaf, now has its first brand with only plant-based products in its portfolio.