SPORT 2000 is one of the most successful purchasing associations in the German sports retail trade. The aim of the website relaunch was to strengthen the more than 1,300 regional sports shops and to showcase their offers and services interactively. Therefore, a digital platform should be created, which acts as a kind of sport radar and guides the user to the latest innovations, attractive products and exciting activities in his area. The focus was clearly on supporting the local sports retailer with the goal of digitally guiding customers into their business.
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