The DELI STAR café in Munich is located in a highly competitive environment. The goal was to attract customers to its location. In contrast to the numerous competitors, DELI STAR offers guests free Wi-Fi. This should come as a nice surprise to the target group.
SAINT ELMO'S developed a new form of mobile close range communication in which the wireless display of the smartphone was "hijacked" using eight mobile hotspots. Messages and even directions could be transported directly onto the mobile phone. The hot spots were placed in close proximity to the surrounding cafés. Every customer who reached for his smartphone to search for a wireless network was shown the way to DELI STAR using the message "Free WIFI at DELI STAR".