SAINT ELMO's
SAINT ELMO's

Cases

Ski will rock you! - SPORT 2000

The campaign's main message is - more fun with skiing thanks to real rocker technology. SAINT ELMO'S is managing the comprehensive rocker campaign's strategy and implementation.

The objectives were:

  • Spark inspiration for the rocker technology
  • Education / benefit communication
  • Persuasion / call to action
  • Encourage interested skiers to visit a SPORT 2000 trader

All available channels were utilized: print ads in popular ski magazines, product catalogs, video test reports, website specials, Facebook games, editorials, etc.

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Thomas Knauer Managing Partner

Kaulbachstr. 4
80539 Munich
T: +49 (0)89 599958-80
F: +49 (0)89 599958-88
Email: t.knauer@saint-elmos.com