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Initial work for Neffos with Yvonne Catterfeld

For their first collaboration with the new client Neffos, the multi-channel agency SAINT ELMO'S Hamburg has called in prominent support. Yvonne Catterfeld will be the face of the new campaign for the Smartphone X1 and lend the spot musical accompaniment with a title from her new album “Guten Morgen Freiheit" (Good morning, freedom), which was released in these last weeks.

“Yvonne Catterfeld loves her freedom and has courageously reinvented herself. She’s open for new things like no other superstar and so perfectly represents our target groups, attitudes and the living feeling of the Neffos brand. With Yvonne, we've gained a truly likable brand representative who jumped into the campaign in an authentic and motivated way!”, Reinhard Crasemann, Creative Manager at SAINT ELMO's Hamburg, is pleased to report.

The TV spots have already been shot and went on air at the start of the Neffos X1 introductory campaign at the beginning of May 2017.

Neffos:

The smartphone brand “Neffos” from the specialist for connected homes and worldwide brand leader in the WLAN segment, TP Link, continues to expand and develop high-quality products for the smart lifestyle.

Neffos / Are you open to a new brand?

You can find more info at http://www.neffos.de/

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