SAINT ELMO's
SAINT ELMO's

Cases

"The Absolute: Wohnsinn"

This cinema commercial provided a platform for the main idea behind the KARE slogan - “Der absolute Wohnsinn” - a German portmanteau combining the idea of modern living and a term for amazement. Because of the general atmosphere and a brief scene with bare skin, the film received a maturity rating of 16 and older. Of course this only fueled the hype surrounding the commercial.

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Arwed Berendts Managing Partner

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