SAINT ELMO's
SAINT ELMO's

Cases

ALEXA drives a BMW

"Alexa, what's the weather like?", "Alexa, dim the lights in the living room to 20%?" What sounded like science fiction a few years ago, is already part of the basic furnishings in many living rooms. Starting in 2018, Amazon's digital voice assistant will conquer vehicles. The car manufacturer BMW will equip all BMW and MINI models with Amazon Alexa starting in the middle of next year.

On the way home from work, BMW customers will be able to switch on the outdoor lighting of their house or adjust the room temperature. Alexa can also be asked to order their favourite pizza from the Italian restaurant around the corner, so that they don't waste too much time in line. The possibilities of Amazon Alexa are almost unlimited. In an interesting commercial, BMW shows what the customer expects in concrete terms:

Share article

Talk to us!

Arwed Berendts Managing Partner

Kaulbachstr. 4
80539 Munich
T: +49 (0)89 599958-11
F: +49 (0)89 599958-88
Email: a.berendts@saint-elmos.com