SHIFT THE PERSPECTIVE
The real estate sector is undergoing radical change. While forecasts point to a general cooling of the market, demand from potential tenants is booming. The key to success lies in embracing a new way of thinking that moves away from simply offering a space, towards the creation of an emotionally enriching experience within it. Other sectors have long thought from the emotional perspective of their customers, deriving strong brand commitments from it. And this is precisely where a new opportunity for the real estate sector lies: shifting the focus from square metres to brand experience.